SERMO, the first ever global lifestyle pr network founded in 2010 by Talk PR, part of the M&C Saatchi group, has today signed up agency partners in Germany and Australia, taking the number of agencies in the network to 11.
The SERMO network is made up of independent PR consultancies that are particularly experienced and connected in the fashion, beauty & lifestyle sectors. The network’s founding partners, Talk PR (UK), Me & Us (France), Nike Communications (US) & Nota Bene (Spain) were joined by partners in Greece, Brazil, Russia, India and Hong Kong in 2011. The move into Germany and Australia, takes the number of countries SERMO operates across to 11, spanning five continents with 15 offices worldwide.
The network allows its agencies to deliver a truly global offering to international clients whilst retaining a unique entrepreneurial and boutique approach. SERMO agencies have created stand out international and local PR campaigns and events for clients including Vertu, American Express, P&G, Rolls Royce, Swarovski, Tag Heuer, United Colors of Benetton and Yves Saint Laurent.
German agency, headspace pr was started in 2005 and operates primarily in the premium and luxury world. They have offices in Frankfurt and Hamburg and key clients include P&G Prestige's premium and lifestyle fragrance portfolio: Hugo Boss, Lacoste and PUMA, premier German male fashion brand Eduard Dressler, illy caffè as well as Unopiu. headspace pr is headed by highly respected marketing and PR professionals, Philip Botha and Alexander Bohlinger.
Saunders & Co the Australian agency is privately owned by respected marketing and PR specialist, Gary Saunders. Gary has run Saunders & Co successfully for over 11 years, producing outstanding brand building PR campaigns for clients including Mecca Cosmetica, Essie, Pantene, Olay, SK-II and Herbal Essences.
Jane Boardman, CEO of Talk PR comments, "This is a great start to 2012, continuing the forward momentum of SERMO’s growth. These agencies are a great fit for the network and operate in important markets for global clients. Presence in these key markets will increase SERMO’s exceptional depth of understanding of the global lifestyle sector and add value to all of the agencies client’s businesses.’’
Alexander Bohlinger joint MD of Headspace PR said, “We are so excited to be a part of SERMO as we seek to help international clients develop in the German market, and German clients to expand globally.”
Gary Saunders Founder of Saunders & Co added, ''SERMO will ensure that our existing clients benefit from the scale and stature of a major international agency, while maintaining the hands-on approach our clients have always known. This is also a fantastic opportunity for the Saunders & Co team to further develop our offering and explore global opportunities for our clients.’’
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For more information please contact Katie Brafman T: 0207 268 6100 E: katie.brafman@talkpr.com