We’ve appointed Toby Schuster as head of social media and digital to help drive growth across our fashion, luxury, beauty & grooming, lifestyle technology and global divisions. Toby is heading up a cross-divisional social and digital task force of eight to oversee campaign development and integration within each of our specialist teams.
Toby joined us in summer 2012 as a consultant to work on several client projects as well as our participation in London’s Social Media Week last September. He has a background in UK and international consumer technology and brand PR and was most recently head of social media at a specialist food and drinks agency.
Our CEO, Jane Boardman, commented, “Social media and digital communications is a growing part of our offer, so we don’t believe it should sit in a silo but live and breathe across the business. Toby brings the right mix of strategic planning, meticulous implementation and technical know-how to lead a pan agency team of social and digital specialists and help Talk PR bring clients’ brands closer to consumers.”
Posted February 13th, 2013 by talkpr