Talk PR has acquired a majority interest in specialist boutique fashion and lifestyle pr agency, Store PR, which will merge with Talk’s existing fashion team to form a new division, Talk Store, on 18 March 2011.
Talk Store will be headed by Store PR founder, Tania Bard. Tania has run Store PR successfully for seven years by creating high profile, business building pr campaigns for clients including Daniel Hersheson, Hershesons Blow Dry Bar, Falke, Charlotte Ronson, Blue Inc, Built and Kelly Hoppen. Her team will work alongside Talk PR’s fashion team in a bespoke new studio space at Talk’s headquarters in Rathbone Place.
Jane Boardman, CEO of Talk PR comments “Fashion is an increasingly important part of our business with non-fashion clients valuing the connection to fashion’s influence. The creation of Talk Store will double the size of our fashion and luxury lifestyle offer and benefit all of our clients’ businesses. I’m delighted to welcome Tania Bard and her team to Talk PR. Tania’s energy, creativity and business flare will be a great asset to our business, complementing our unique combination of strategic thinking, vision and executional excellence”.
Tania Bard added, “Talk PR is one of the most respected pr agencies in London and I’m proud to be joining Jane and her team. This move will ensure that Store’s existing clients benefit from the scale and stature of a major agency, while maintaining the senior, hands-on pr service necessary to nurture and build brands effectively. This move will also give me the chance to work on developing the business offer further, particularly in the digital, production and celebrity arenas”.