Last thursday we hosted our first ever Open Day and opened our doors to 11 aspiring PR’s. The specially selected 11 were welcomed by our CEO Jane Boardman who gave an introduction and background to the PR industry – how it fits into the Marketing Mix, what consumer PR is and what we do at Talk PR.
They then met the Talk PR beauty team who gave them an overview of beauty PR and talked them through some recent beauty case studies. This was followed by a unique insight into ‘A day in the life of..’ a beauty writer, when the lovely Jess Hogan from Vogue came in and talked to the candidates about the do’s and don’t of PR when working with journalists.
The lucky 11 were treated to a lunch at Pizza Express with Account Executives from various different teams within Talk PR which acted as an informal Q&A session. In the afternoon, they were introduced to the world of fashion PR, talked through case studies on Falke and ELLE and were explained step-by-step the sample send out process & how we get products onto pages.
Special guest speaker number 2 was renowned fashion stylist and fashion director of Notion Magazine, Alexis Knox (best known for her TV work on T4′s Style the Nation and Britain’s next top model) who talked to the girls all about editorial styling, how she works with PRs, designers and the media and set a fun on-the-spot style challenge for the girls! This was followed by an interactive session where they were split into 3 groups headed up by the Director of our Global Division, our Digital & Social Media Director and one of our Beauty Account Managers. Each group were given a different brief and set the task to brainstorm ideas and present back to the group what they would do to launch a new product/service into the market and how they would publicise it.
Here are just a few of the lovely comments we received following the day…
”Thank you for such a great day, I cannot express enough how much I learnt about beauty, fashion and consumer pr in one day and how grateful I am to all those that taught me.” – Hannah
”Thanks to everyone at Talk who was involved in the Open Day, it was a fantastic day and hugely informative. I am genuinely astounded that Jess from Vogue and Jane made time to come talk to us, and I am very grateful for being able to hear their ideas and tips.” – Alexandra
”Just wanted to say thank you so much for yesterday.. It was by far the best open day of any kind I have been to and everyone was so helpful!” – Jemma
”I had the most wonderful time and learnt a considerable amount about both the consumer PR industry and what different jobs within a PR agency entail. Although I have had a few different PR work experiences in the past, I still remained confused about exactly what PR entails and whether it was definitely the route for me. I now have a much clearer understanding and after learning about the relations one builds with influential people, the amount of writing that is involved a day, the product launches that one gets to create and implement and so on I am positive that I want to pursue a career in this industry. Thank you so much for your time spent talking to and educating us and for your kind hospitality.” – Samantha
”I just wanted to thank you for the open day yesterday. It was so insightful and educative, and it was just wonderful to meet other budding PRs and start building relationships.” – Wanja
”I just wanted to thank you for the wonderful Open Day. It was so inclusive and informative, and really raised the bar for how employers deal with graduates. Having been through the “graduate mill” for some years, it was so refreshing to experience an environment where graduates are treated as valuable human resources to be nurtured. It was evident that a great deal of thought and planning went into the day, and I think I can speak for the whole group in saying that we all came out feeling very inspired and motivated. Talk PR is the most creative and professional environment I have been in, and I’m so excited at the prospect of everything I can learn from the trainee scheme. I was thrilled that every single member of staff I came into contact with was so approachable, helpful and willing to share their insight and just the idea of being a part of such a working atmosphere is motivating. I have such a deep passion for fashion and beauty as well a creativity that needs to be effectively channeled, and I’m certain that Talk PR is where that can happen.” – Meera
Thank you all who came & applied. For details of how to apply for our next Open Day on 27th October 2011 or for more information about our 6 month Trainee Schemes please click here: http://www.talkpr.com/about-us/talk-talent
Posted August 9th, 2011 by talkpr