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Last night, The Green Carpet Challenge co-founders Livia Firth and Lucy Siegle in collaboration with American Express, launched Green Cut, a unique initiative which pairs 8 seminal fashion designers with 8 iconic British films to raise awareness of a sustainable approach to fashion design. Designers including Antonio Berardi, Jonathan Saunders and Roksanda Ilincic, created bespoke pieces which offered a contemporary take on a classic film. The collection is on show for the duration of London Fashion Week as part of The Exhibition.

L-R Stephen Jones (& Model wearing Stephen Jones hat), Model wearing Stella McCartney, Roksanda Ilincic (& Model wearing Roksanda Ilincic), Caroline Rush (CEO, British Fashion Council), Model in Tom Ford, Lisa Gregg (Vice President at American Express), Standing behind: Model in Marios Schwab, Marios Scwab, Sitting: Jonathan Saunders & Model in Jonathan Saunders, Antonio Berardi (& Model in Antonio Berardi), Livia Firth, Alice Temperley (& Model in Temperley).

The British Fashion Council launched the ‘Future of Fashion – Strategic Considerations for Growth’ report on Friday at a press conference, hosted by Sir Philip Green and Harold Tillman CBE, to open London Fashion Week February 2012.
 
The UK fashion industry is worth £21billion to the UK economy and makes a vital contribution to the global reputation of Great Britain as a leader in creative excellence.  Much more can be done to drive the sector forward, however, and contribute to much needed growth for the UK economy. In this document The British Fashion Council lays out its vision for the sector, identifying five areas which it believes have great potential and highlights the action required to ensure this potential is met.  Spanning skills, training, education, job creation, talent development, retail, manufacturing, philanthropy and sponsorship.  The considerations offer inspiration and hope for the future of this great industry and for the UK economy.
 
As part of the conference, Sir Philip Green announced Topshop’s plans to sponsor NEWGEN for a further 10 years. He stated that it is his personal goal to mentor at least a further 2 or 3 designers from the ground up to the world stage to emulate previous successes.
 
Over the past 10 years, 120 designers have been supported by the NEWGEN scheme. 49 shows out of the 95 on the LFW schedule have been supported NEWGEN, this equates to 52% of the LFW schedule.
 
Harold Tillman CBE, Chairman of the British Fashion Council, said ‘We believe that fashion can do so much to drive growth in Britain.  By presenting this opportunity, whilst highlighting the challenges, we hope to unite the industry and government in doing everything possible to drive that growth.’
 
A copy of ‘Future of Fashion – Strategic Considerations for Growth’ is available as a downloadable document from www.britishfashioncouncil.com/futureoffashion

Skins take on a whole new lease of life for the Backless Flowers Dress

Magic in the making!

Ms Fulton doing the great layout – in house jewellery in it’s formative stages

Roll on 9.45am Monday 21st February where the entire collection will be revealed. Catch all the action LIVE as it happens on www.londonfashionweek.co.uk Your front row seat is right here waiting for you!