Digital can add a powerful dimension when enhancing existing behaviours in the physical world, and that’s what we liked about this latest idea from The Guardian.
The general trend in recent years has been towards short-form news, so many readers miss out on quality analysis in bypassing longer articles. To arrest this behaviour The Guardian has launched a print-on-demand newspaper, called The Long Good Read. It uses the Guardian’s API and website analytics to pick out leading online articles, to create a bespoke offline paper with only the richest long-form content. Understanding the importance of picking the time & place, this streamlined paper is freely available at #guardiancoffee, their pop-up coffee shop in Shoreditch’s Box Park – where people have just that little longer to sit back, and engage.
Another newspaper, The Times, has announced its own improved delivery of business content, through a partnership with the business banking arm of Santander. The move will see 10 eight-page business editions over the next 18 months, along with an online networking hub, and is backed by infamous dragon James Caan.
Content may be king, but effective content delivery, is kingmaker.
Posted November 19th, 2013 by talkpr