We must admit to being a bit cynical about freebie vouchers. The nibbling fish put us off Groupon and until we get a free coffee every week we’re not going to be spending too much time on Foursquare.
However a new app that launched very recently called Wrapp has massively impressed us. At its heart is a very simple, but rather brilliant idea. The app, which has Facebook at its core, enables you to send vouchers directly to your friends’ walls. If they have an iPhone or Android handset they can grab the voucher and get money off at restaurants, services etc
Of course, like Groupon, it needs really good offers to thrive. However that is only half the story. You can also use the service to send proper paid for vouchers of retailers too.
So a classic scenario would be – the app tells you that it is Sean’s bday tomorrow. You haven’t bothered to get him anything and don’t want to spend time looking. You then send him a £20 voucher of his favourite online retailer which lands on his Facebook page. Alternatively if you are skint it is a £3 off Pizza Express voucher which costs you nowt.
The mobile app is also smart in that it keeps you up to date Facebook-style of which birthdays are on the horizon.
We think Wrapp could show a bit more imagination. A deal for free Resolve could be sent to someone after a big night out, or maybe a free video voucher if someone is at home and ill. You get the gist…
The viral nature of the app – and the way it works brilliantly with Facebook – should ensure they gets lots of users very quickly.
Wrapp has some serious backers too including the Skype guys http://techcrunch.com/2012/03/12/ahead-of-us-launch-wrapp-opens-its-somo-gift… so they really are one to watch.
There’s a good video that takes you through the service at wrapp.com.