Last Thursday we hosted our seventh Open Day, opening our doors to 12 students and school leavers looking to find out more about the PR industry and ascertain if PR might be the right career for them…or not. We thought that we’d write up a quick summary of the day to give you an insight into what you could get up to if you were to attend one…
In the morning, the 12 specially selected attendees were welcomed by our Fashion, Luxury & Lifestyle Board Director, Jenny Houghton, who gave an introduction to PR – how it fits into the marketing mix, the different elements of PR and what we’re expert in at Talk PR.
After this, the group were given a taste of what we do from representatives of our Fashion, Beauty and Global teams – learning everything from how to create a winning PR strategy to the fine detail and meticulous planning that goes into creating a global media launch event, to simple do’s and don’ts when it comes to handling the media. They were talked through some examples of recent work and given a tour around our showrooms and a step-by-step guide to send outs, from courier to coverage.
Fresh from London Fashion Week, we were lucky enough to have Gemma Ebelis and Will Rowley from the British Fashion Council’s press team come in to tell everyone all about what they do. This gave the guys a fantastic insight into how we work with our clients (The British Fashion Council are one of Talk PR’s longest standing clients – 11+ years!) and also, the difference between inhouse vis-a-vis agency PR and what role the BFC’s press team play in leading the fashion industry through creative influence.
Account Executives across the agency took everyone out for a spot of lunch, where they had the opportunity to ask them anything! What they found particularly interesting was how our team got into PR and how everyday can be so different in the fast-paced world of PR.
Once back at the office, our tech team’s (and resident lifestyle blogger) Nathalie Bishop, talked about the increasing importance of digital and social media in PR and why tech PR isn’t just for geeks! They were then split into two groups of six and were tasked with brainstorming a live PR brief and presenting back some quick ideas to the Talk team – cue some of the girls, presenting back to us:
The day was rounded off with drinks and nibbles in reception with the whole agency. Thank you to all who came and applied! Here are just some of the lovely comments that we received:
“It has been a really useful and exciting day. I have been to open days/ seminars before but this has been the most interesting by far and really excited me further about the industry”
”I had such a great day and relished all of the opportunities that Talk PR presented us with. I found the British Fashion Council’s talk so inspiring and it has made me realise that PR is definitely what I want to do.’’
“I really enjoyed the detailed behind the scenes insight into the thinking that goes into campaigns and events and the factors that need to be considered”.
Whether you’re straight out of college or university, if you’re thinking about getting into a career in PR, enrol now for one of our 2013 Open Days by clicking here.